We utilized the company’s brand heart for Total Health’s rebranding. Above all, they are commitment to help clientele nurture a whole body approach to health routines. By adding the emphasis on recovery, the new mark enhances the client’s already good health decisions and allows them to reach their next level fitness goals. Therefore, the new brand identity clearly communicates the necessity of a whole body approach to health. Intertwining the bamboo visually represents the recovery aspect of a healthy lifestyle. While, the weight plate is visually interpreted as exercise. This combination motivates clients to add regular massage to their health routines.