"Fight for the things that you care about, but do it in a way that will lead others to join you."
-Ruth Bader Ginsburg
Empowerment is their battle cry. They want strength, confidence, and a sense of control over their well-being. They crave brands that cheer them on to be their best selves. And let’s not forget, they are all about creating connections, supporting each other, and feeling like they belong. Electrifying the women’s wellness crowd takes a well-crafted brand message.
As a witty San Diego logo designer with a lived passion for women’s wellness, I’m excited to reveal how your messaging can make a profound impact on your brand. My own wellness journey has taken years and many frustrating moments. Knowing which brands and services to trust would have saved me time and a ton of tears.
After getting your messaging strategy in order we can then delve into the intricacies of your Women’s Wellness Professional Logo needs in my next blog post Women’s Wellness Logo Process Let’s first understand the diverse women’s wellness audience to help get your brand identity strategy in order.
Your multifaceted group spans various age groups, backgrounds, and lifestyles, including mothers, professionals, and fitness enthusiasts. Resonating with this audience begins with embracing the diversity of the women seeking empowerment.
#1 Brand Messaging that Emphasizes Empowerment and Accessibility:
Messaging that emphasizes empowerment, self-confidence and personal growth will strongly appeal to women in your brand audience. We women want to feel like the brands we put our hope and money into actually support our becoming our best selves. Many women, like myself, feel frustrated that they do not feel in control of their health. When my Primary Care doctor dismissed my pleas for help and pointed me to better eating and more exercise, I felt demolished. Combine empowerment with your brand promoting inclusivity and accessibility in the wellness space and you will attract a wider and more diverse audience.
#2 A Supportive Community Compels Long Term Brand Loyalty:
Building a sense of community of supporters that engage with your brand will compel loyalty among women seeking to put their wellness first in their lives. Women often seek connections with like minded individuals who understand and support them on their wellness journey. I will never forget the first nutritionist that validated my PCOS struggles and connected me to a PCOS support group.
Your audience values connections, support, and a sense of belonging. Celebrating progress together is a fabulous way to unite your audience. Encouraging and celebrating the small and big achievements of women on their wellness journey can create a positive emotional connection to each other and ultimately your brand.
Check out my blog post about how community helps Women Brave the dreaded effects of Imposter Syndrome Braving It! Breaking Down Imposter Syndrome
#3 Striking a Balance Between Well Being and Self-Care:
Messages that promote holistic well-being, self-care, and a balanced lifestyle will strike a chord with your audience. The invisible work that oftentimes precedes our well being needs to be validated and put in its proper place in our lives. Women need permission to put themselves first and they want to feel that your brand is committed to their overall health and happiness. Communicating the importance of mental health, stress management, and finding a balance in daily life can be particularly appealing.
#4 Transparency and Authenticity Builds Trust:
Women in the wellness space appreciate brands that are transparent about their products and practices. Messages that convey authenticity and honesty are likely to build trust in the hearts of your brand advocates. Do you support and use eco-friendly packaging or give back to organizations dedicated to women’s wellness? Honestly highlighting the positive impact of your brand’s products or service on our lives and the world can be persuasive. Women often want to support brands that they know are making a difference in the world.
#5 Share Education and Information Abundantly:
Providing valuable information and educational content can be a powerful way to engage the women’s wellness audience. Educating women on how to learn and make informed choices about their overall wellness is imperative to helping move women to take action on their wellbeing.